Primary Goal: Sell Website Development
Secondary Goal: Sell SEO Services
Quick Intro
- “Hi, this is [Name] from Bold Works Marketing. We help construction, excavation, and other blue-collar trades grow by creating professional websites and getting them found on Google.”
- Be friendly, brief, and confident.
Industry-Specific Pain Points
- Many tradespeople face these challenges:
- They are so busy working in the field that their online presence is nonexistent or outdated.
- Customers who hear about them through word-of-mouth can’t find them online — so they call competitors instead.
- Blue-collar businesses thrive on local reputation and reviews, but without the right online setup, that reputation isn’t visible.
What Having A Website Matters for Trades
- A website is often the first impression for homeowners, contractors, or developers looking for help.
- Many trades businesses still don’t have a modern site — making them look less trustworthy than competitors.
- Our websites are built to showcase their work, highlight their services, and drive phone calls directly from potential customers.
- Example: Peterson Excavating landed a $15,000 project in the first month from their new site.
Quick Hook Questions:
- Do you have a website that shows off your work and makes it easy for people to call you?
- When someone hears about your company, what do they see when they Google you?
- When someone Googles your services, does your business pop up?
Why SEO & Reputation Matter for Trades
- Most blue-collar businesses rely heavily on word-of-mouth referrals.
- SEO + Google Business Profile management takes that reputation and brings it online, where the whole community can see it.
- Reviews, photos, and local keywords build trust and make them the “obvious choice” for local customers.
- We help them turn referrals into an online reputation that fuels long-term growth.
Closing the Call
- “We specialize in helping hardworking businesses like yours get found online and land more jobs. I’d love to show you what we’ve done for others in your industry.”
- Book a follow-up call or demo.
Objection Handling
- “I don’t have time for this.” → “That’s exactly why we’re here — you focus on the job site, we make sure people find you online. Call us when you need us, and we’ll update you often!”
- “I get work through word-of-mouth.” → “That’s great — we help bring your word-of-mouth reputation online so even more people in your community see it.”
- “It’s too expensive.” → “We offer flexible payment options, including monthly plans that make a professional website affordable.”