1. Client Onboarding
Every SEO campaign begins with understanding the client’s business. Before any work starts, we have the client complete an onboarding form that helps us learn about their company and goals.
The onboarding form gathers information such as:
- Company overview
- Services they want to prioritize
- Target service areas
- Primary and secondary keywords
- Competitors
- Ideal customers
- Brand voice, style, and tone
- Any unique selling points or specialties
This information becomes the foundation for the entire SEO strategy.
2. SEO Research & Baseline Audit
Once onboarding is complete, we perform the research needed to build an effective SEO plan.
This includes:
- Comprehensive keyword research
- Competitor research
- Identifying local SEO opportunities
- Reviewing current website content
- Performing a preliminary SEO audit
During the audit, we record important benchmark metrics such as rankings, indexed pages, website health, and other SEO indicators. These benchmarks allow us to compare performance over time and clearly demonstrate progress in future reports.
3. Create the First 3-Month SEO Plan
After research is complete, we create a detailed three-month SEO content plan.
This plan outlines the blog topics and strategy for the first three months of the campaign. We publish one blog post each week, creating a strong SEO foundation by targeting both broad industry topics and more specific local search terms.
The content strategy is designed to build topical authority while guiding potential customers through each stage of the buying journey.
4 Posts: Awareness
Focus on building topical authority and answering general questions people are searching for.
Examples include:
- Educational content
- Industry basics
- Common questions
- Beginner guides
4 Posts: Consideration
Focus on helping potential customers compare options and better understand the services being offered.
Examples include:
- Service comparisons
- Benefits
- Processes
- Seasonal topics
- Frequently asked questions
4 Posts: Decision
Focus on helping visitors choose the company by building trust and strengthening local SEO.
Examples include:
- Why choose our company
- Service area content
- Local-focused topics
- Project highlights
- Buying guides
- Cost-related articles
By the end of these three months, the website has a strong content foundation covering a wide range of relevant keywords and customer search intent.
4. First SEO Performance Report (Month 3)
At the end of the initial three-month campaign, we prepare a comprehensive SEO performance report.
This report compares current performance against the baseline audit and measures the effectiveness of the strategy.
The report typically includes:
- Keyword ranking improvements
- Organic traffic growth
- Website performance
- Content performance
- Technical SEO updates
- Google Business Profile performance (when applicable)
- Wins, opportunities, and recommendations
We also evaluate what is working well and identify areas where the strategy can be refined moving forward.
5. Ongoing Monthly SEO
After the initial foundation has been established, the campaign transitions into ongoing monthly SEO.
Each month includes:
- One high-quality, SEO-optimized blog post
- Continued keyword optimization
- Internal linking improvements
- Content updates as needed
- Website SEO maintenance
- Monthly SEO reporting
- Strategy adjustments based on performance
Rather than creating foundational content, ongoing blog posts focus on expanding topical authority, targeting new keyword opportunities, strengthening local SEO, and responding to seasonal trends or changes in customer search behavior.
Our Goal
Our SEO process is designed to build long-term, sustainable growth rather than chase short-term rankings. By creating high-quality educational content, targeting strategic keywords, and continually measuring performance, we help our clients increase their visibility in search results, establish authority in their industry, and generate qualified leads over time. SEO is a long-term investment, and each step in this process builds on the last to create lasting results.